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The 'Ads of the Wrong' Change the Message of Iconic Brands

By: Akihiko Tse - Published: • References: adsofthewrong.tumblr & designtaxi
Taking the main slogans of iconic brands such as Nike, Ray-Ban and Guinness, the creators of the Tumblr site 'Ads of the Wrong' turn the messages right on their heads with some of these hilarious and shocking adaptations.

By transposing the background images used on ads, while keeping the iconic brand names and slogans, 'Ads of the Wrong' manages to convey a re-interpreted version of events that are either more morbid, surprising or comical. In one ad, which is a take on Ray-Ban's "Never Hide" slogan, a man wearing a sleeveless jacket a bow tie, presumably at a party, is seen urinating into the pool with a slight glimmer of conviviality flashing from the side of his face.

In another, Manchester United and England star Wayne Rooney, pictured with red paint emblazoned across his arms and chest in the image of St George's Cross for an original Nike campaign, instead has the brand "Tampax" -- or the tampon company -- printed in the right-hand corner. Stats for Brand Message-Distorting Ads Trending: Older & Hot
Traction: 20,066 clicks in 54 w
Interest: 4 minutes
Concept: Ads Of The Wrong
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: chic test shot advertisements, twisted disney campaigns, and literal typefaced advertising.