Land Rover Sends a Big Message With Miniature World Scenes

By: Shelby Lee Walsh - Published: Jul 6, 2009 • References: landrover & adsoftheworld
Land Rover had a big idea for a very small ad. One of their latest print advertisements to sell Land Rover commercial vehicles had them working with miniatures. Taking the boat out of the water, driving off-road in the country and working on a construction site, these ads show that their commercial vehicles can go just about anywhere and do just about anything.

Their slogan, "Discovery Commercial makes work play," is the perfect big message to accompany these little advertisements.

Advertising agency Rainey Kelly Campbell Roalfe/Y&R did an excellent job on this campaign! Stats for Mini-Mobile Ads Trending: Older & Mild
Research: 5,423 clicks in 359 w
Interest: 4 minutes
Concept: Mini-Mobile Ads
Related: 94 examples / 72 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: mini shoe replicas, 50 miniature masterpieces, and miniature toy worlds.