The New Ads for ‘Man vs. Wild' Will Make Your Tummy Turn

By: Shelby Lee Walsh - Published: May 5, 2010 • References: & adsoftheworld
The newest ads for ‘Man vs. Wild’—the popular television series—are an example of shockvertising at its finest. The show follows Bear Grylls (an ex-S.A.S. solider) in wild terrains without any luxuries provided to him. This means that Grylls has to eat a lot of seemingly disgusting meals as there is no chef in the jungle to cook him five-course meals.

The recent ads for ‘Man Vs. Wild’ depict zebra flesh wraps and pizza with bugs all over it served on bark. What looks like fries in one of the ads is actually some squirming worms.

Suddenly I’ve lost my appetite, but I now have an interest in checking out the latest Man vs. Wild episode. Stats for Zebra Flesh Wraps Trending: Older & Warm
Research: 5,566 clicks in 315 w
Interest: 4 minutes
Concept: Ads For 'Man Vs Wild'
Related: 73 examples / 56 photos
Segment: Females, 12-35
Comparison Set: 27 similar articles, including: gruesome confections, toad burgers, and obsessions with super-sized food.