The Victoria's Secret Fashion Show is the one that both men and women anticipate, and for this year's mega highlight, Adriana Lima is set to wear the £1.5 million Secret Fantasy Bra.

Featuring a bra that's as dazzling as the Brazillian model herself, this year's show is sure to be even more scintillating than its predecessors. The sparkling bra boasts a starburst design which features 2,000 diamonds.

Implications - Consumers are looking for items that offer a bit of luxury in their everyday lives. Products that make customers feel prestigious are appealing to those who want to feel like they are having an exclusive experience. Companies could incorporate this elite element into their items to grow their audience.