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Juxtaposed Portraits

Adrian Portmann Creates Two-Sided Beauty Snapshots

— July 17, 2011 — Fashion
You'll be seeing double with this beautiful two-sided fashion photography by the talented Switzerland-born photographer Adrian Portmann. She is better known for shooting commercial brands like Pucci, Seven and Levi's.

These bilateral photo spreads are interesting because you get to see the contrast of the photos as they stand side by side. Some of the photographs concentrate on halves, using the top half of the body in one photo and the bottom half in other. Other photographs concentrate on smaller areas in one photo and zoom out into the face on the other. Adrian Portmann isn't afraid to cross boundaries, and she even touches on controversial taboo topics like lip augmentation; in another shot, she juxtaposes an expecting mother with other single women.
Trend Themes
1. Two-sided Photography - Opportunity to explore new ways of capturing and presenting images by using double-sided photography.
2. Contrasting Portraits - Opportunity to create striking visual impact by juxtaposing contrasting elements in portrait photography.
3. Exploring Taboo Topics - Opportunity to push boundaries and spark discussions by addressing controversial or taboo subjects in photography.
Industry Implications
1. Fashion Photography - Opportunity for fashion photographers to experiment with new techniques and concepts in their work.
2. Advertising and Branding - Opportunity for brands to utilize double-sided photography to create captivating and memorable advertising campaigns.
3. Art and Fine Art Photography - Opportunity for artists and photographers to use the technique of contrasting portraits to evoke emotional responses and challenge conventional ideas.
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