These winter-ready drive trains and ski units, sold as bike add-ons, (rather any being pre-attached), so any bike owning adrenaline junkie can now venture out into the snow.
The retail cost of some of these models are still to be determined.
Implications - Customers in contemporary society are looking for a way to thrill themselves. Everyday products that feature an unconventional element are attractive to those who want to be entertained while completing everyday responsibilities. Companies trying to increase their appeal on the market could hone in on this desire.