Adobe Campaign Helps Marketers Select High-Impact Subject Lines

By: Rahul Kalvapalle - Mar 24, 2016
References: adobe & digitalartsonline
Adobe Campaign is an industry-leading campaign and offer management solution that features a number of tools designed to help email marketers leverage unique, real-time insights that enable them to get the best possible results from their email marketing campaigns.

The latest feature added to Adobe Campaign is the incredible useful ability to help marketers figure out an email subject line that will guarantee the highest degree of engagement based on the audience in question. The service assists marketers by analyzing data on the success rates of previously used subject lines to generate new recommendations.

Something as simple as an email subject line can make or break an email marketing campaign, which is why Adobe Campaign's new feature is being embraced by so many email marketers.