The 'Adlove' Campaign Examined Brainwaves to Hire Interns

By: Alexander Lam - Published: • References: tbwa.tr and psfk
With the goal of choosing the perfect intern, ad agency TBWA\Istanbul set out to interview candidates while reading their minds in the 'AdLove' campaign. TBWA\Istanbul took 503 applicants and measured their brain waves to quantify their love for advertising.

The agency asked interns to watch iconic commercials while they were strapped into brain-monitoring gear. A technician looked for user brainwaves that indicate infatuation and excitement. As candidates watched commercials, their level of passion was measured. This was done in order to determine which aspiring creatives deserved the job the most.

After all of the applicants were measured, the five candidates with the most love for advertisements were hired. All of this was filmed and turned into a short video in a promotion for TBWA\Istanbul.