As a cool and interesting way to get consumers involved with the new Adidas ZX shoe design, creative director Jan Daga of the Numbersix advertising agency formulated this DIY cutout concept.
Inserted within a magazine, the thick paper templates feature a captivating outer space design with instructions for creating a miniature version of the ZX sneaker. Both the Sci-Fi space imagery and the DIY aspect make this project enticing to today's youth who like to be creatively stimulated. Once assembled, the consumer will have a mini 3D model of the shoe sitting in their room, reminding them of the product every time they see it.
Instead of flipping the page, people will interact with this fun Adidas ZX ad.
Stats for Papercraft Sneaker Campaigns
Trending: Older & Average
Research: 6,251 clicks in 166 w
Interest: 1.5 minutes
Concept: Adidas ZX
Related: 75 examples / 58 photos
Segment: Neutral, 12-55
Comparison Set: 28 similar articles, including: honorary rapper leather sneakers, metallic rainbow-colored sneakers, and energy-enhancing sneakers.
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