The adidas Zone Targets Schools to Promote Healthy Lifestyles
Meghan Young — April 6, 2016 — Life-Stages
References: adidas & techcrunch
It might seem as though everyone and their mother has a fitness tracker, but there is one group that is lacking when it probably shouldn't be: children. Yet that may soon be remedied thanks to the adidas Zone smartwatch. The sport brand is aiming to introduce this fitness tracker system into classrooms in an effort to expose children to healthier lifestyles as well as wearable technology.
Since the adidas Zone smartwatch tracks only one thing -- heart rates -- it's perfect for such basic use. Physical education teachers can use it to monitor the type of effort a student is expending in their class. The data gathered can also be used in the future for bigger analysis.
Since the adidas Zone smartwatch tracks only one thing -- heart rates -- it's perfect for such basic use. Physical education teachers can use it to monitor the type of effort a student is expending in their class. The data gathered can also be used in the future for bigger analysis.
Trend Themes
1. Children's Fitness Trackers - Opportunity for developing smartwatches specifically designed for children to promote healthy lifestyles and introduce them to wearable technology.
2. Wearable Technology in Education - Potential for using fitness trackers in classrooms to enhance physical education and provide data for analysis and improvement.
3. Health Monitoring in Schools - Possibility of implementing smartwatches in schools to track students' heart rates during physical activities and encourage healthier lifestyles.
Industry Implications
1. Fitness Technology - Opportunity for creating fitness trackers tailored for children, targeting the growing market of health-conscious parents.
2. Education Technology - Market potential for integrating wearable technology, like fitness trackers, into the education sector to enhance student engagement and performance.
3. Sports and Recreation Equipment - Opportunity for sport brands and equipment manufacturers to develop smartwatches or fitness trackers specifically designed for physical education classes and school sports activities.
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