These adidas XENO Pro Models Feature a Light-Sensitive Colorway

By: Charlotte Joyce Kidd - Oct 30, 2015
References: & kicksonfire
The adidas XENO technology graces the brand's classic Pro Model silhouette in this new pair of iridescent high tops.

Originally released in early 2015, the adidas XENO material uses a technology that changes color upon direct contact from light. Shoes that utilize the adidas XENO colorway appear to be black and grey or silver, but suddenly flare into shimmering rainbow color in the right lighting. Inspired by the skin of a snake species found in Southeastern Asia, adidas XENO is a surprising and unusual addition to any sneaker. Now, used on the adidas Pro Model high top, it looks especially luxurious and eye-catching.

Sneaker brands find several ways to differentiate and compete among themselves, most intensely in the realms of protected iconic silhouettes and new, patented technologies. adidas achieves both aesthetic and technical originality with adidas XENO.