The adidas RunBase Store in Milan is an Immersive Concept

By: Rebecca Byers - Jul 2, 2015
References: dinndesign & dezeen
The first adidas retail outpost designed by Milan-based DINN! Design, the adidas RunBase experience is an immersive shopping haven featuring state of the art workout equipment. Designed as a store consumer experience, the new location is branded in vibrant colors that will inspire just about anyone to go for a run.

The store was conceived to be a runners hub in the city of Milan that would help build the community and entice runners of all skill levels and experience. Different tech-powered features of the store include a foot support test and an official treadmill on which customers can test out products ahead of purchase.

The adidas RunBase store in Milan opened in April of 2015 with guest of honor Haile Gebrselassie, one of the premier athletes boosting the brand's running program.