After seeing Dwight Howard talk about his shoe and Derrick Rose running with the bulls, the Adidas Crazy Light 'The Difference' commercials makes its debut to continue introducing the adiZero line.
The Adidas Crazy Light 'The Difference' follows the formula in which a narrator makes a comparison between the dull and the epic in a visual manner. The basic premise in the advert is to market the sneaker as the lightest hoop kicks on the market at 9.8 ounces only. A few familiar faces pop up in the clip which include athletes Dwight Howard, Eric Gordon, Jrue Holiday and hip-hop artist Big Sean.
Check out the video and learn what the difference is between nothing and everything.
Stats for Wisecracking Sneaker Adverts
Trending: Older & Chilly
Research: 669 clicks in 235 w
Interest: 1.9 minutes
Concept: Adidas Crazy Light 'The Difference'
Related: 114 examples / 88 photos
Segment: Males, 12-55
Comparison Set: 42 similar articles, including: mc b-ball battles, epic sports ads, and sci-fi sportswear ads.
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