It’s been ten years since the collaboration of Adidas and Yohji Yamamoto, and to celebrate this momentous occasion of brand convergence, Adidas and Yohji Yamamoto memorialize this through the new ad for the Y-3 Spring/Summer 2013 campaigns.
The campaign developed by the two brands allows people to alter the fashion video in the campaign. It allows users distort and manipulate the images and sound to create countless surreal interfaces. The experiences of each user will vary from one another, since there are countless combinations at the users disposal.
Directed by Pierre Debusschere, the video campaign explores the partnership of the two brands in idiosyncratic fashion. The ambient music used for the campaign was produced by Tim Hecker.
User-Controlled Fashion Ads
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