The lipstick red overall tracksuit is bright and loud enough to stop traffic. Also featuring leggings, jackets and shirts, the Adidas and Fafi 2009 collection is one that will keep all eyes on you. Check out more on the athletic gear from Adidas by clicking on the links below.
Implications - Athletic gear collections such as this one that are eye-popping, colorful and fashionable are exciting to consumers who see going to the gym as an opportunity to show off their personal style while they get fit. Adiddas is catering to this population who aspire to work out in style with their fresh and fun styles.