Superstar

Adi Goodrich Creates Colorful Backgrounds for Creative Clients

By: Meghan Young - Published: • References: adigoodrich and itsnicethat
Adi Goodrich is a Los Angeles creative known for her outrageously amazing set designs. Armed with an impressive client list including international heavyweights such as Wieden + Kennedy, Michel Gondry, Pizza Hut and Universal Record, Adi Goodrich puts together fresh props and backdrops that can often rival the true purpose of the photoshoot or video to begin with.

Known for her punchy use of color and patterns, Adi Goodrich knows how to make in image pop. Considering that she also labels herself as a "Production Designer, Illustrator, builder and hustler" on her website, Adi Goodrich definitely knows her worth. She is certainly a Jill of all trades, at least when it comes to creative projects like photoshoots and video shoots.