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Ademar Ferrera's oNONO Collection is Inspired by Brazil

By: Tiana Reid - Published: Jul 21, 2010   Updated: Jul 11 2011 • References: onono and dazeddigital
Ademar Ferrera's latest clothing collection features accessories by Walério Araújo. Both designers get their inspiration from the Brazilian way of life: with everything from bold prints to a medley of fabrics, while incorporating an acute sense of humor. The latest collection is part of the oNONO collaboration, which is a collective of different Brazilian designers and artists.

Check out the gallery to view some of Ademar Ferrera's unconventional designs.

Implications - Using fashion techniques with an exotic appeal is a great way to allure a broad base of consumers. Because many individuals are caught up in the business of everyday life, consumers are looking for new ways to escape from these confines through the products they buy. Taking influences from faraway lands is a great way to appeal to these customers.