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 Highly-Targeted Ambient Media Addirect combines advertising and technical innovation with their AddMirror, making the mirror as a medium to display ads. It works as an ordinary mirror that “reveals up to six A4-sized “hidden” advertisements using pre-set lighting sequences.”AddMirrors are place in spots that “guarantee high visitor traffic.”  A recent study on the AddMirror carried out by The University of Cambridge has proven that 63% of people visiting a washroom with an AddMirror were able to recall the specific advertiser. This study shows The AddMirror is one of the most effective forms of Outdoor Advertising in the marketplace today.
Addirect installs its AddMirrors into the washrooms of high end bars and nightclubs with very good levels of traffic. This enables advertisers to reach the elusive 18-34 year old high spending demographic.
(gizmag)References: gizmag 1 Comment: on Addirect's AddMirror |
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