Highly-Targeted Ambient Media
Addirect combines advertising and technical innovation with their AddMirror, making the mirror as a medium to display ads. It works as an ordinary mirror that “reveals up to six A4-sized 'hidden' advertisements using pre-set lighting sequences.†AddMirrors are placed in spots that “guarantee high visitor traffic.â€
Implications - The University of Cambridge has carried out a recent study that has proven that the AddMirror is a great tool to be placed in public restrooms. The study found that 63 percent of people could recall the ad that they had seen on the mirror. Ads will vary depending on the places that the AddMirror is hung, such as bars the demographic age ranges from 18 to about 34.
