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Addirect's AddMirror Edit
Highly-Targeted Ambient Media

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Addirect's AddMirror - Highly-Targeted Ambient Media
Highly-Targeted Ambient Media
 Published: Dec 18, 06
Comments: 1 Views: 4,061

Addirect combines advertising and technical innovation with their AddMirror, making the mirror as a medium to display ads. It works as an ordinary mirror that “reveals up to six A4-sized “hidden” advertisements using pre-set lighting sequences.”AddMirrors are place in spots that “guarantee high visitor traffic.”

A recent study on the AddMirror carried out by The University of Cambridge has proven that 63% of people visiting a washroom with an AddMirror were able to recall the specific advertiser. This study shows The AddMirror is one of the most effective forms of Outdoor Advertising in the marketplace today. Addirect installs its AddMirrors into the washrooms of high end bars and nightclubs with very good levels of traffic. This enables advertisers to reach the elusive 18-34 year old high spending demographic. (gizmag)

References:  gizmag

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Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Addirect's AddMirror or comment about Highly-Targeted Ambient Media.

rocketranger on Feb 11, 07  0 Trends   2,582 Comments
Great for Hotels, Bars, Nightclubs, Resorts, Pvt Hotel rooms, suites. Condoes Apts Offices. Salesfloors. Demo floors Wal Mart Trader Joes Vons? Whole Foods Playboy Club, Las Vegas Hooters. etc. Nice. Tailor to consumer or age group. Voice asks some questions or use Input device. See UWink.com dining site for use. & Las Vegas NV casinoes. Malls alone. Huge displays on mirrors. Wow Or Best Buy stores.
rocketranger on Feb 11, 07  0 Trends   2,582 Comments 0


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Addirect's AddMirror