Tinder's First Ad Video Celebrates Bud Light as the Life of the Party
Vasiliki Marapas — April 3, 2015 — Marketing
Popular hook-up app Tinder has launched its first ad video in partnership with Bud Light, a union that can only be described as a "match made in heaven."
Tinder users will see the ad after they swipe through their first few matches. It features the Spring Break spirit of young people drinking and having a good time, all the while mimicking the style of Tinder's most revolutionary feature: the swipe.
Tinder's head of global brand solutions, Alexis Ginas, says of the partnership: "We're thrilled to work with Bud Light as we introduce opportunities for brands to connect with our global community. The Bud Light campaign is a unique and fun experience for Tinder users that fits seamlessly into the platform."
Tinder users will see the ad after they swipe through their first few matches. It features the Spring Break spirit of young people drinking and having a good time, all the while mimicking the style of Tinder's most revolutionary feature: the swipe.
Tinder's head of global brand solutions, Alexis Ginas, says of the partnership: "We're thrilled to work with Bud Light as we introduce opportunities for brands to connect with our global community. The Bud Light campaign is a unique and fun experience for Tinder users that fits seamlessly into the platform."
Trend Themes
1. Branded Content - Opportunity for brands to create engaging and immersive ad content within popular apps like Tinder.
2. Native Advertising - Integration of sponsored content in a way that feels organic and genuine, enhancing user experience on platforms like Tinder.
3. Partnerships and Collaborations - Opportunity for brands to form strategic alliances with popular apps or platforms to reach a wider audience and create unique experiences.
Industry Implications
1. Alcohol and Beverages - Disruptive innovation opportunity for alcohol brands to create engaging marketing campaigns within popular apps like Tinder.
2. Mobile App Advertising - Opportunity for companies that specialize in placing branded content in mobile apps to further enhance user experience and drive brand awareness.
3. Marketing and Advertising Agencies - Opportunity for agencies to help brands establish strategic partnerships and create innovative ad content that resonates with target audiences.
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