Express Your Opinion with a Sticker
Published: Oct 14, 2006
Updated: Jul 20 2011
Express your opinion by tagging outdoor ads with a sticker. Ad Tagging is a rising guerrilla action where organized individuals are raising consumer awareness about ad quality by vandalizing ads with rating stickers. Adverblog tells us, "In Berlin and Seoul guerrilla "soldiers" have been tagging outdoor ads with personal evaluations delivering messages such as "this ad makes me sick", "I like this ad", "I find this campaign boring".
Implications - Ad tagging is an ingenious concept that allows consumers to reclaim part of the urban environment and express themselves. Engagement makes consumers feel like they are having a conversation with a brand as opposed to being spoken at/sold things. Companies should consider how they can leverage the concept of real-world interaction with their ads.