Louis Vuitton Opts for Illustrated Accessory Advertisements for 2009

By: Shelby Lee Walsh - Published: Jun 11, 2009 • References: theessentialist.blogspot
Louis Vuitton decided to take the road less traveled and opted for a model-less accessory ad campaign for 2009. While other brands (as well as Louis Vuitton) have chosen beautiful faces and figures to push their product on prospective customers, this year they're relying solely on the products themselves.

With nothing but an illustration of a silhouetted woman and the product by her side, these ads showcase Louis Vuitton’s accessories as the focal point instead of the same old models looking super slim and sexy.

This campaign gets my approval! Stats for Silhouette Fashion Trending: Older & Warm
Research: 9,059 clicks in 362 w
Interest: 4 minutes
Concept: Silhouette Fashion
Related: 75 examples / 58 photos
Segment: Males, 18-35
Comparison Set: 28 similar articles, including: brand invasion, rapping shoe designers, and 40s ostrich feathers on runways.