Rockstar

Airtel Uses Soaring Heights to Drive Up Their Mobile Sales

By: Shelby Lee Walsh - Published: • References: airtel.in & adsoftheworld
Check out these incredible examples of heightvertising! An India-based company that provides mobile services called Airtel uses these ads to promote one of their many unique features that allows you to keep your contacts regardless of what happens to your phone.

The slogan on the print ads is, “Don’t lose your contacts when you drop your phone,” and the soaring heights that these photos are dropped from really drive this message home.

Have a look at the gallery to see three of these lofty ads for Airtel in collaboration with advertising agency Rediffusion Y&R. Stats for Heightvertising Trending: Older & Mild
Traction: 3,407 clicks in 284 w
Interest: 4 minutes
Concept: Heightvertising
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: cannibalistic cell phone ads, sexy mobile phone ads, and supermodel phone ads.