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Practical Playmat Beds

Mamas & Papas' Babyplay 4-in-1 Playmat and Activity Gym is Fun and Engaging

— September 15, 2015 — Life-Stages
Mamas & Papas' 4-in-1 Playmat and Activity Gym is both comfortable and fun for infants. Unlike most activity gyms which can be loud or made with stiff materials, this room accessory acts like a cozy bed and is constructed out of plush materials.

In addition to its soft design -- equipped with a comfy and detachable mat and hanging mobile accessories -- this product is ideal for up to two babies. The safe accessory is a functional bed and playmat that doubles as an activity gym toy.

Furthermore, Mamas & Papas' product is interactive thanks to its hanging toys that are shaped to resemble sea and land creatures. Its overhead mobile and framing can be removed when babies are resting and re-attached for on-demand play.
Trend Themes
1. Soft Playmats - Opportunity for softer, more comfortable playmats for babies that double as an activity gym toy.
2. Interactive Activity Gyms - Opportunity for activity gyms that are interactive and engaging for infants, with detachable hanging toys and mobiles.
3. Multipurpose Baby Accessories - Opportunity for baby accessories that serve multiple functions, such as doubling as a playmat and an activity gym toy.
Industry Implications
1. Baby Products Industry - Opportunity for companies in the baby products industry to develop soft playmats and interactive activity gyms.
2. Textile Industry - Opportunity for companies in the textile industry to create plush, comfortable materials for baby playmats and toys.
3. Furniture Industry - Opportunity for companies in the furniture industry to create multi-purpose baby accessories such as the 4-in-1 Playmat and Activity Gym.
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