Founded in 2011, Action For Elders strives to enhance the general well-being of seniors through exercise, healthy living and other methods. Aside from improving health and reducing fall rates, there is a psychological and mental component to the community interest company's (CIC) endeavors. By focusing on interaction, the organization counters isolation as well as creates an environment in which seniors can foster self-respect and independence.
"Action For Elders is a new 'not for profit' Social Enterprise and Charity formed to provide solutions to the major challenges facing society as longevity increases," write the organization on its website. "It’s [sic] objectives are to enhance well-being, bring respect, dignity and confidence into the lives of our elders and to ensure that older people have greater opportunities to enjoy their old age."
Action For Elders website
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Trending: Older & Chilly
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Concept: Action For Elders
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Segment: Neutral, 55-55+
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