Superstar

The ACME Bowler Camera Bag Keeps Your DSLR Handy, Handsomely

By: Marissa Brassfield - Published: Jan 14, 2009   Updated: Jun 16 2011 • References: acmemade and notcot.org
A DSLR camera is one of the sweetest tools a photographer can have; unfortunately, keeping it handy and secure isn't always the most stylish endeavor. The ACME Bowler Camera Bag is a sweet bowler-style handbag designed especially for DSLR and SLR cameras. There are side pockets designed to store memory cloths and other accessories, and the bag is lined in quilted tricot for soft yet substantial protection.

Implications - One of the best ways a company can continue to benefit from consumers who own their products is by creating accessories that are designed specifically for certain products. By advertising the two together and focusing on the perfect match they make, they will drive consumers to examine the companion product.