A wise man once said, "If you can't beat 'em, join 'em" and this public urination campaign, put together by ACHTUNG! marketing for Waternet, is a shining example of how much truth lies behind the simple saying.

In an attempt to discourage Queensday celebrators from relieving themselves in Amsterdam canals, ACHTUNG! Dutch marketing firm put together a clever campaign game. Catering to the general debauchery that surrounds the May 1st event, the game turned urination into a sport and rewarded the strongest competitor with an immediate return on their water taxes. The game was interactive, and had stations set up throughout the city. At the end of their potty time, participants were given a diploma of sorts, further publicizing the playful stunt.

Fun, engaging and clearly hyper-aware of the Queensday culture, the 'Potje Pissen' campaign was a smashing success, and should serve as an example to dealing with unruly persons or uncomfortable issues.