The 'Acer Aspire S7' launch has used Megan Young as its cover girl. This celebrity-meets-tech film fuses humor and fame as a way to introduce the merchandise, gaining the attention of its youthful audience.
Young stars opposite an intense, scientific crew in Acer Aspire S7. The short clip begins with her professed interest in marine biology. She years to communicate with dolphins, and the breakout data system is able to fulfill her desires.
Acer's union of Hollywood glamor with marketing alters the direction and spirit of the company. The computers become instantly flashy, hip and even attractive for clients who may be vacillating between a series of laptops. And even where purchases aren't made, comic relief is still provided, improving the brand's overall character.
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Concept: Acer Aspire S7
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Segment: Males, 12-35
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