This Accessible Campaign Will Be Shown During the Paralympic Games

By: Mishal Omar - Sep 7, 2016
References: adweek
Chocolate brand Maltesers has created an accessible campaign that will be shown at the 2016 Paralympic Games.

The Paralympic Games are all about revealing the many capabilities of athletes with different disabilities -- showing the strength in individuals that by most standards are at a disadvantage physically. The Maltesers brand chose to create a series of commercials that reveal some problems that people with different disabilities may face and does so in a way that is humorous and relatable. The commercial that is made completely in sign language will be aired without subtitles during the games.

This accessible campaign works to bring forth some of the issues related to coping with disabilities in a way that is playful and lighthearted.