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ABSOLUT TUNE Combines Premium Vodka & Brancott Estate Wine

By: Katherine Vong - Published: • References: brandingmagazine & popsop
Vodka brand ABSOLUT and wine makers Brancott Estate have teamed up to create ABSOLUT TUNE, a mix of premium ABSOLUT vodka and Marlborough Sauvignon Blanc.

Elevating traditional vodka with sophistication and elegance, ABSOLUT TUNE is based on a mixture of vodka and wine that is unprecedented in the beverage industry. However, the new fusion will be available only for a limited time in three venues (Hemmesphere, the den and The Beresford Hotel in Sydney) and comes packaged in a 750 ml bottle that charmingly resembles a champagne bottle.

If you're curious about how this liquor fusion tastes, according to Popsop, the flavor comprises the fresh tropical fruit notes of the Sauvignon Blanc with the strong taste of ABSOLUT vodka -- which probably isn't too surprising. Stats for Vodka-Wine Fusions Trending: Older & Warm
Traction: 5,088 clicks in 172 w
Interest: 3.3 minutes
Concept: ABSOLUT TUNE
Related: 29 examples / 22 photos
Segment: Males, 18-55
Comparison Set: 10 similar articles, including: mimicking mirrored bottles, 36 absolut vodkavations, and multifaceted liquor branding.