Absolut Lomo Edit

Absolut Launches Gallery to Share Consumer Photos
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For the first time ever in ABSOLUT history, people are encouraged to participate with own photos in the project.  The pictures will be hand-fitted to the Gallery wall and featured in the exhibition. 

The brief is straight to the point: “To shoot one or a series of images capturing your vision of ABSOLUT. Photographers are welcome to send in photos until February 28, 2007.”