Michael Myers is an illustrator and works and lives in Waterloo, IA. He is also really active on the Threadless website, where his creations get voted up by the community due to his imaginative work.
Implications - No longer satisfied with just one single version of a product, customers desire more options to choose from on the market. Items that come in various designs attract more attention from shoppers. Corporations could recognize this need for more variations and develop items with different aesthetics in order to attract a wider audience.