Adore Me Uses A/B Testing to Determine Which Model Images Go Up

By: Alyson Wyers - Dec 3, 2014
References: adoreme & fastcompany
This lingerie line uses the A/B testing method to see which underwear models make people purchase their skivvies online. Lingerie company Adore Me has a data-driven approach to choosing the images they display on their online store. For every product they sell, they shoot multiple versions to run on their website -- like the same model but in different positions or different models in the same position. Then they test which image performs better in terms of sales.

Photographed by Fast Company's Celine Grouard, a recent Adore Me photo shoot demonstrated how the fashion retailer puts this marketing strategy into practice. A/B testing might be more time consuming as it requires at least two choices for everything, but it also offers them more in-depth data.