The AARK Watches Comment on Time's Elusiveness

By: Emilie Picillo - Published: Sep 4, 2013 • References: zillamag and
The AARK watches present an idea of time's elusiveness in its campaign of collective watches. These watches are bright and colorful and boldly minimalist with the exception of a sub dial or two.

There are absolutely no time references in these watches, which to some might make the watch less functional, but definitely makes you think about how time is conceptualized. Instead of simply telling you the time, AARK watches give you an elusive concept of time, not knowing what's coming or going, how much time you need or have left.

AARK watches therefore serve as a reminder to all of us, that time is ever passing, we need to make the most of what we have by using it wisely. And what better way than to deliver this message in simply impeccable style.