This Aarhus store boasts a texture-rich interior design characterized by its use of iron, brass, bronze and copper. Located in the northern Danish city, the store is the latest outpost for new brand HIRSCH Jewelry and features a number of bold design elements that mesh old world values with the values of the brand.
The mix of naturally corroded materials and infrastructure of the store was taken care of by metal studio EHLERS & VISBY, who handcraft a variety of stunning vintage-inspired furniture pieces that range from side tables to light fixtures, much of which has been produced from materials picked up in scrap metal yards.
The intriguing in-store concept is definitely a new take on jewelry merchandising that reflects the need for traditional retailers to offer consumers unconventional shopping experiences.
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