The A$AP Rocky Rap Puts a Nice to Spin to This Adidas Video

By: Ian Andrew Panganiban - Published: • References: youtube
Celebrity endorsements aren't new to advertising, but advertisers are now integrating the personas of celebrities into their commercials. This can be seen with Beyoncé’s H&M commercial and now, this A$AP Rocky rap commercial for Adidas.

The video begins with A$AP Rocky talking, but you soon realize he’s actually doing a rap about the NBA players inside a giant shoe. The story of the commercial was based upon the classic fairy tale about the woman who lived in a shoe. The rap video commercial showcases NBA talents such as Jrue Holiday, John Wall and Rookie of The Year Damian Lillard.

The question is, is this a commercial portrayed as a music video or a music video portrayed as a commercial? The lines are slowly being blurred and soon enough, people won’t be able to tell the difference.


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Traction: 334 clicks in 95 w
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Concept: A$AP Rocky Rap
Related: 87 examples / 67 photos
Segment: Neutral, 12-35
Comparison Set: 32 similar articles, including: aggressive mocking fashions, haute rapper editorials , and digital contrast artwork.