The AAKS Bag Line is Communally Handwoven in Africa
References: aaksonline & missmoss.co.za
The AAKS bag line is communally handwoven by a group of women in Bolgatanga, Ghana. Founder Akosua Afriyie-Kumi discovered a need for the purses while traveling to London for her studies in art and design.
By producing her line in her African homestead, Afriye-Kumi hopes to embolden the "Made in Ghana" tag. She is doing so by infusing the designation with her own sense of luxury, modernity and style, instantly apparent in the items which feature stripes of blue, black, red and beige, all put together seamlessly.
Central to these AAKS items is the use of raffia fabric, a material that is rife with ethical import. The substance imbues the collection with a sense of authenticity and high value that makes the purses ideal for investment.
By producing her line in her African homestead, Afriye-Kumi hopes to embolden the "Made in Ghana" tag. She is doing so by infusing the designation with her own sense of luxury, modernity and style, instantly apparent in the items which feature stripes of blue, black, red and beige, all put together seamlessly.
Central to these AAKS items is the use of raffia fabric, a material that is rife with ethical import. The substance imbues the collection with a sense of authenticity and high value that makes the purses ideal for investment.
Trend Themes
1. Communal Handweaving - Opportunity for automating communal handweaving through technology and robotics.
2. Ethical Material Sourcing - Opportunity for startups in sustainable material sourcing in the fashion industry in Africa.
3. Luxury and Sustainability - Opportunity for businesses to promote luxury and sustainability in their brand mission and product offerings.
Industry Implications
1. Fashion Industry - The fashion industry in Africa has potential for growth and innovation in sustainable production and ethical fashion.
2. Technology Industry - The technology industry can innovate the fashion industry by automating production processes such as communal handweaving.
3. Sustainable Manufacturing Industry - The sustainable manufacturing industry can provide solutions for ethical material sourcing and production in fashion and design.
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