Bonux Created a World Cup Ad That is Simple and Universal

By: Laura McQuarrie - Aug 6, 2014
References: pg & coloribus
Around huge events like the World Cup, most non-sporting brands scramble to put together a World Cup ad that is relevant and witty. This particular one from Bonux takes something as mundane as laundry and turns it into something exciting.

Colorful towels, cushions and graphic t-shirts are arranged in layers on a laundry line to form makeshift flags for the countries playing, summed up by a simple hashtag that encourages people to "PlayItSmart." Although it's difficult for a laundry product brand to match the excitement of the world's biggest sporting events, one thing that does go hand-in-hand with soccer is having a fresh set of clothes each time you go out to play a match, as well as playing fearlessly, wearing dirt and grass stains with pride.