Bonux Created a World Cup Ad That is Simple and Universal

By: Laura McQuarrie - Published: Aug 6, 2014 • References: pg & coloribus
Around huge events like the World Cup, most non-sporting brands scramble to put together a World Cup ad that is relevant and witty. This particular one from Bonux takes something as mundane as laundry and turns it into something exciting.

Colorful towels, cushions and graphic t-shirts are arranged in layers on a laundry line to form makeshift flags for the countries playing, summed up by a simple hashtag that encourages people to "PlayItSmart." Although it's difficult for a laundry product brand to match the excitement of the world's biggest sporting events, one thing that does go hand-in-hand with soccer is having a fresh set of clothes each time you go out to play a match, as well as playing fearlessly, wearing dirt and grass stains with pride. Stats for Patriotic Laundry Ads Trending: Older & Mild
Research: 834 clicks in 93 w
Interest: 0.7 minutes
Concept: "a World Cup Ad"
Related: 94 examples / 72 photos
Segment: Males, 18-35
Comparison Set: 34 similar articles, including: soccer hospitality campaigns, devastated soccer fan blogs, and overweight soccer players makeovers.