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Snowing Style Photoshoots

The FGR Exclusive A Wintery Mix Editorial Displays Seasonal Looks

— December 19, 2014 — Fashion
The FGR Exclusive A Wintery Mix photoshoot showcases a series of beauty looks that are best suited to cold climates. Models Kelsey Rogers and Natasha Franken displayed the cosmetic styles with the help of makeup artist Lucky Smyler.

Smyler incorporated both classic and current seasonal motifs. While metallic sparkles speak to the glitz and glamor of holiday parties, neutral lip tones and natural eyes advocate for a more subdued approach to new years gatherings and events.

Given the assortment of cosmetic themes featured, Smyler incorporated products from varying brads. Applied to the faces of Rogers and Franken were Dior mascara, Tom Ford foundation, MAC lipstick and Bobbi Brown gloss. There is thus much to be found in this beauty series.
Trend Themes
1. Winter Beauty Trends - Disruptive innovation opportunity: Develop innovative winter beauty products that combine classic and current seasonal motifs.
2. Subdued Makeup Looks - Disruptive innovation opportunity: Create new makeup lines that emphasize neutral lip tones and natural eyes for more low-key events and gatherings.
3. Diverse Brand Integration - Disruptive innovation opportunity: Establish collaborations and partnerships between different cosmetic brands to offer a wider range of products and choices to consumers.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce innovative winter beauty products and makeup lines that cater to different occasions and styles.
2. Fashion - Disruptive innovation opportunity: Explore new ways to incorporate winter beauty trends and subdued makeup looks into fashion collections and styling.
3. Photography - Disruptive innovation opportunity: Experiment with creative approaches and techniques to showcase winter beauty trends in photoshoots and editorials.
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