Elle China May 2010 is taking us across the globe from Paris to Shanghai in their latest editorial entitled ‘A une Passante Paris Shanghai.’ Models Liu Wen and Mathilde Frachon play fashonable tourists catching up on the sites and landmarks of the two major cities.
Shot by photographer Benoit Peverelli and styled by Stephanie Zhuge, the girls show off pieces from Louis Vuitton’s spring collection including patterned dresses, blazers and beautiful tote bags.
Implications - Consumers in modern society have so many different things to worry about that they are beginning to look towards their products for an escape. Designs that offer an element of fantasy appeal to the who can't afford to take time off. Companies could incorporate more of these elements into their items in order to attract a wider audience.
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Concept: A Une Passante Paris Shanghai
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Segment: Females, 18-35
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