Chipotle's 'A Love Story' Challenges Players to Avoid Additives

By: Laura McQuarrie - Oct 12, 2016
References: & alovestorygame
'A Love Story' is the name of a game by Chipotle that gives players the chance to earn a buy-one-get-one entrée just for playing.

The game takes the form of a classic card-matching game where players are challenged to pair wholesome ingredients like tomatoes and avocados, all the while avoiding added colors and flavors, which activate short penalties. As a whole, the game supports Chipotle's philosophy on using real ingredients in the meals that it puts together for consumers.

Chipotle's A Love Story matching game is supported by a short film that tells the tale of Evie and Ivan, who "abandon both their integrity and real food roots in a battle to be the best."