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Trendy 'Spykes' Malt Liquor Targets Teens

By: Justin Good - Published: • References: msnbc.msn
Just as high school prom season is about to kick off, a new drink made by Anheuser-Busch has just been introduced and has created a lot of "buzz". These "nail polish-size bottles of malt liquor, called Spykes", come in a variety of flavors such as mango and chocolate flavors and "infused" with energy drink supplements such as "caffeine, herbs ginseng and gurana." The bottles are sold for only 75 cents to 1 dollar and come in 2-ounce bottles. The problem with these drinks is that they appeal to underage high school teens because of their price, their contents (flavored malt laced with energy drink supplements), and since it comes in a "cute nail polish size bottle- so it can be easily slopped into the tiniest clutch purse or tuxedo pocket." Stats for Trendy 'Spykes' Malt Liquor Targets Teens Trending: Older & Average
Traction: 8,441 clicks in 395 w
Interest: 4 minutes
Concept: Trendy 'Spykes' Malt Liquor Targets Teens
Related: 82 examples / 63 photos
Segment: Neutral, 18-35
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