Publisher 'A Book' Promotes Reading Material in Ingenious Manner

By: Meghan Young - Published: Nov 26, 2010 • References: bbdo & psfk
Admit it, we all hate waiting. Well, 'A Book' has decided to alleviate these moments in limbo by providing printout reading materials in public places and transit stations. An ingenious marketing move, it has paired up with BBDO to execute it.

Essentially, by providing short stories and novel synopses, A Book hopes to promote its products and company. Not only will it implement printout stations, it also plans to introduce SMS, stickers, a widget and place mats. Stats for Public Place Printouts Trending: Older & Warm
Research: 4,144 clicks in 286 w
Interest: 4 minutes
Concept: A Book
Related: 59 examples / 45 photos
Segment: Males, 18-55
Comparison Set: 21 similar articles, including: techie concert campaigns, multi-story bookcases, and bookworm loungers.