Superstar

The A&A Furnishers Campaign Exaggerates Bosch Product Capabilities

By: Meghan Young - Published: • References: canvaslifestyle.co.za & ibelieveinadv
The A&A Furnishers campaign promotes some very powerful Bosch vacuums including the brand's Wet & Dry Vacuum and Allrounder Vacuum Cleaner. They are so powerful, that they not only suck up dirt and dust, but also tiny dogs as well. At least, that is what the ad campaign alludes to with the classic missing dog posters it centers on.

Conceived and executed by Canvas Lifestyle, an ad agency based in Cape Town, South Africa, the A&A Furnishers campaign may depict a very unlikely situation, but the hilarious exaggeration of Bosch vacuum cleaner capabilities will stand out to potential customers, especially if those customers happen to own a teacup pet or two.

The A&A Furnishers campaign was art directed by Brinke van Zyl with creative direction by Michael Ipp and photography by Graham Bartholomew. Stats for Dog-Sucking Vacuum Ads Trending: Older & Warm
Traction: 8,456 clicks in 125 w
Interest: 4 minutes
Concept: A A Furnishers Campaign
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: animal-shaped hinge ads, backwards movie ads, and broken image fashion ads.