Always on top of marketing innovation, in 2006 Trend Hunter saw the importance of shockvertising surface before its mainstream emergence. Foreseeing its use by advertisers, who continue to push boundaries with it today, Trend Hunter was on the the heels of this developing trend.
Trend Hunter first spotted shockvertising in 2006 and included it in our 2008 Trend Report as a major trend to watch, stating that “marketers that really cross the line are getting attention.” In particular, drug-inspired products appeared, as well as shocking PSA ads by PETA that included concepts of human slaughtering and bloody gore.
Shockvertising has become a prominent form of advertising and its intensity has grown, depicting hyper-mutated humans, ultra-gory images and even demonic themes. PSA organizations continue to use shockvertising to spread their messages. Shockvertising has also spread from print ads and television spots to packaging, with brands adding shock value right at the point of purchase.
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