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Social Ridesharing Apps

Ola Share Helps the Citizens of Chennai Share Cab Rides With Others

— June 24, 2016 — Autos
Ola Share is a wonderfully innovative new ridesharing app, launched in the southern Indian city of Chennai, that is designed to make it easier than ever for people to share rides with other people who happen to be traveling in the same direction.

Users can opt to share rides with known social connections, and don't have to share their ride with strangers if they're not comfortable doing so. This particular functionality will be particularly of use to colleagues who can use it to get to work together.

The Ola Share ridesharing app offers a whole plethora of advantages. In addition to helping users save time and money on urban transportation, it also does good for the city at large by helping to reduce pollution as well as mitigate traffic congestion by reducing the number of vehicles that hit the streets.

Trend Themes
1. Social Ridesharing - The rise of social ridesharing apps presents opportunities for companies to create novel transportation solutions that reduce costs and increase efficiency while also improving sustainability.
2. Colleague Commuting - Apps like Ola Share are tapping into the sharing economy trend by offering tools for colleagues to share rides to work, opening up opportunities for companies to create innovative solutions to help employees get to work more efficiently and cost-effectively.
3. Reduced Car Use - The trend towards ridesharing apps that connect people with others heading in the same direction as them is disrupting traditional car ownership and opening up opportunities for companies to explore the creation of complementary technologies and services that further reduce car use and improve our urban environments.
Industry Implications
1. Transportation - The transportation industry can take advantage of the trend towards social ridesharing apps to create new market opportunities in the sharing economy and develop technology to facilitate more efficient urban transportation.
2. Information Technology - As social ridesharing apps continue to grow in popularity, the IT industry can leverage this trend to develop new products and services that improve user experiences and increase the efficiency of transportation networks.
3. Public Policy - The trend towards social ridesharing apps presents opportunities for policymakers to explore how to incentivize the adoption of sustainable transportation options and mitigate the negative externalities of private vehicle use on urban environments.
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