Rookie

Garson/D.A.D Covers a Mercedes Benz in Crystals (UPDATE)

By: Daniel J - Published: Jul 21, 2009   Updated: Jul 7 2011 • References: lilomag
A customized Mercedes-Benz SL600, Luxury Crystal Benz, has been studded with 300,000 Swarovski crystal glass. The sparkling sports car was displayed at the pavilion of custom car accessory company, Garson/D.A.D, at the Tokyo Auto Salon 2009 at Makuhari Messe in Chiba, a city East of Tokyo.

The extreme modification was done by Garson/D.A.D to highlight the company's unique Mercedes accessories, and ability to transform classic cars into serious bling.

Implications - With the economic recession in slow recovery, many consumers are now looking for new ways to spend their money. Making products that exude opulence is a great way to appeal to this large customer base, as many individuals are now willing to spend to demonstrate their prestige over others.