The matchbook does seem like an odd place for hand-drawn art, but Jason D'Aquino likes miniature art, and these are certainly miniature. It's crazy to see how much detail he can make on such a small space! These are definitely matchbooks worth keeping instead of throwing away when the matches are gone.
Implications - Consumers are more willing to purchase an item if it features impressive artwork because it visually engages consumers. Corporations looking for a low-cost, but effective way to entice consumers into buying their wares may consider utilizing eye-pleasing graphics on the packaging of products.