These Iconic Disney Films Were Made Over for Millennials
Nina Shewchuk — April 7, 2014 — Life-Stages
References: buzzfeed
There are few things as universally loved as Disney’s animated films. Since the 1937 release of Snow White and the Seven Dwarfs, these movies have captured the imaginations of audiences all over the world. With their uplifting stories, lovable characters and memorable music, they continue to provide moviegoers with a much-needed respite from the throes of everyday life.
It is all the more entertaining (and sometimes unsettling), therefore, when the Internet enables people to bridge the gap between the childlike innocence of Disney, and the confusing messiness of young adulthood. Jen Lewis of website BuzzFeed provides the latest entry in the pantheon of such reinterpretations with a collection of Disney posters that casts the films’ protagonists as members of Generation Y. From a re-imagining of Alice as a frivolous lush, to Pocahontas as a penniless vagrant (apparently with a penchant for throwing caution to the “colors of the wind”), these posters hint at endings that may not be quite as happy as the Mouse House originally intended.
It is all the more entertaining (and sometimes unsettling), therefore, when the Internet enables people to bridge the gap between the childlike innocence of Disney, and the confusing messiness of young adulthood. Jen Lewis of website BuzzFeed provides the latest entry in the pantheon of such reinterpretations with a collection of Disney posters that casts the films’ protagonists as members of Generation Y. From a re-imagining of Alice as a frivolous lush, to Pocahontas as a penniless vagrant (apparently with a penchant for throwing caution to the “colors of the wind”), these posters hint at endings that may not be quite as happy as the Mouse House originally intended.
Trend Themes
1. Disney Parody Memes for Millennials - Disney-themed memes that satirize millennial culture are on the rise, creating opportunities for brands to use them in their marketing campaigns.
2. Adult Animation for Nostalgic Millennials - Animated films that cater to the millennial nostalgic market, with mature themes and humor, are on the rise, thus creating investment opportunities in adult animations.
3. Virtual Theme Park Experiences for Millennials - Virtual reality theme park experiences are becoming more popular among millennials, thus creating opportunities for the entertainment industry to explore the market.
Industry Implications
1. Marketing and Advertising - Marketing and advertising agencies can tap into the growing trend of Disney-themed parodies that cater to millennials in their campaigns.
2. Entertainment - The entertainment industry can invest in producing adult animation films that target the millennial nostalgia market.
3. Virtual Reality Technology - The virtual reality industry can create theme park experiences that cater to the growing demand from millennials.
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