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Crowdsourced Canine Apps

BarkHappy is a Socially Focused Smartphone App For Dog Owners

— June 9, 2016 — Tech
BarkHappy is a crowdsourced and location-based smartphone app for dog owners that is designed to make it easier for people and their dogs to discover canine-friendly places, people and activities around them.

The app offers a wide variety of innovative features that mark it out as the best app for dog owners. For one, it features an intricate map that lists over 20,000 dog-friendly places around the country, including restaurants, parks, hotels and more. Listings come with detailed information so that you can figure out if a particular place is right for you and your pet. The map is crowd-sourced, so there's no limit to its growth. Additionally, the app also allows dog owners to crowd-source help in locating their lost dogs, and connect with dog owners to plan activities.

Dogs are social animals, while dog owners are usually a social bunch that like being connected to other dog owners. BarkHappy keeps canine and owner happy by using the power of crowd-sourcing to improve access to information and activities.

Trend Themes
1. Location-based Pet Apps - As the popularity of location-based apps grow, there is a clear demand for apps optimized for pet owners, something BarkHappy has successfully done.
2. Crowdsourced Services - BarkHappy's crowdsourced approach to mapping dog-friendly locations and crowdsourcing lost dog help offers an opportunity to innovate in other industries through crowdsourcing.
3. Socially-focused Apps - BarkHappy's app provides a clear opportunity for other apps to focus on social relationships between individuals, families and their pets.
Industry Implications
1. Pet Industry - BarkHappy is a prime example of how mobile applications can tap into pet owners' desire for convenient pet-related services.
2. Hospitality Industry - BarkHappy's detailed map of dog-friendly hotels and restaurants creates new opportunities for the hospitality industry to cater to pet owners.
3. Technology Industry - BarkHappy successfully utilized a crowdsourced model to gather and report information, demonstrating potential disruptive innovation opportunities for other technology industries.
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