'99 Years of Bad Luck in 61 Seconds' Takes Superstitions Head-on

By: Laura McQuarrie - Published: May 8, 2013 • References: youtube &
If you're superstitious, you may want to hold on to your lucky rabbit's foot while watching Buzzfeed's '99 Years of Bad Luck in 61 Seconds.' In just over a minute, the video depicts activities that are associated with bringing on bad luck like breaking mirrors, walking under ladders, opening umbrellas and stepping on a crack in the sidewalk. A running counter onscreen keeps tally of the total 99.66 years of bad luck accumulated throughout the video.

The video is cleverly set up and executed in a single take to continuously depict one activity after another, starting with superstitions that may bring only a little bit of bad luck, like spilling salt or pomegranate seeds. At the end, a frenzied smashing of mirrors brings on seven years of bad luck with each break. Hopefully bad luck will not befall the video's participants for the rest of their lives. Stats for Bad Luck-Inciting Videos Trending: Older & Mild
Research: 339 clicks in 158 w
Interest: > 3 minutes
Concept: 99 Years Bad Luck
Related: 77 examples / 59 photos
Segment: Neutral, 12-35
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